Lebron James Sprite Commercial

My buddies at Cap Gun Collective had another commercial job for me. This time they were shooting a Sprite commercial featuring Lebron James and Lil’ Yachty. The premise is that Lebron won’t tell you to drink Sprite even if you were eating tacos with extra hot sauce.

I originally went with a skull and crossbones, but that might not have been PC enough so I decided to change the main logo concept to be a carolina reaper (one of the hottest peppers in the world). Designing props for a commercial shoot isn’t very glamorous but it sure is fun as hell! Check the final product and the unused design concept below.

Original Concept

crazy_hot_sauce_label_v1

Final Artwork

crazy_hot_sauce_label_v2