Lexus – Many Becomes Him
My friends at Cap Gun Collective have once again requested my expertise in design; this time for window signage graphics. They’ve tasked me with designing a decal that will go on a window in the background of a shot on the new Lexus CT commercial. They wanted the “restaurant” (really a mostly unused street in downtown Los Angeles) to look like a hip new place in a trendy neighborhood – as you can see from the end result, they did a pretty good job.
The title they gave me is “Sol y Mar” (sun and ocean) and they wanted a few different options. Here are the options as well as the final product below (golden window decal).
The original concepts
They ended up going with the cleanest one (the bottom one) but they wanted to see how it would look so I was also tasked with creating a lifelike mock-up.
Here’s a picture I took on set
and the final commercial